Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome ‘Stoner’ Stereotypes?

Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome ‘Stoner’ Stereotypes?

Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right?

And boy are they lazy! These “pot smokers” live in their moms’ basements. No job. No routine. Ok, maybe they have a routine, but that routine consists of getting stoned, giggling, eating Funyuns, and doing it all over again.

That, my friends, is the “stoner” stigma; the stereotype that people who use marijuana are dirty, lazy, stupid, or otherwise unsavory.

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