Competing With Content Marketing: 7 Steps to Success [Infographic]

Competing With Content Marketing: 7 Steps to Success [Infographic]

content-marketing-infographic.jpeg

Today, succeeding in inbound marketing means putting content at the heart of your communications strategy.

This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and stand out from the noise?

It’s predicted that 59% of B2C marketers and 55% of B2B marketers are increasing their spend in content. With more and more companies developing a content marketing plan for their business, it’s important to understand how you’re performing against industry standards. That’s why we joined forces with Smart Insights and surveyed over 700 marketers across Europe to see how they’ve been aclimatising to the new age of content marketing.

The survey revealed a number of interesting trends. For example, nearly three quarters (71%) of businesses are creating more content in 2015 compared to 2014 and only 12% feel they have an optimised content marketing strategy .

Alright. I’m going to grab a coffee and let the graphic do the talking from here.

(And feel free to download the full report here.)

Content-Marketing-success-survey.jpg

Please feel free to share this infographic on your own site — just copy and paste the embed code below!

<p><strong>Please include attribution to hubspot.com with this graphic.</strong><br /><br /><a href=’http://blog.hubspot.com/marketing/content-marketing-success-infographic’><img src=’http://cdn2.hubspot.net/hubfs/53/Driving_Content_Marketing_Success/Content-Marketing-Europe-infographic.jpg&#8217; alt=’Content marketing success’ width=’600px’ border=’0′ /></a></p>

free european content marketing benchmarks report

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s